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Marketing & Communications

Marketing management is a branch of the business field which involves the practical application of effective advertising and marketing methods and direction of a business firm’s marketing resources in order to generate interest in a specific good or service. Marketing managers are knowledgeable and trained professionals who oversee this department. Their responsibilities include interacting with other department managers to discuss specifications of various projects such as contracts, goals, media, and products; planning the advertising of a certain good or service; negotiating contracts; developing pricing strategies; editing and authorizing advertisement layouts and plans; and analyzing marketing research.


In order to become a marketing manager, students must obtain both a bachelor’s degree and master’s degree in business or marketing...Read More

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