Advertising design is the creative process of designing and arranging visual artwork which will be used in advertisements for different goods and services. The artwork is designed by advertising agencies, graphic designers, or artists who are knowledgeable about content which entices, attracts, and compels the target audience to buy their goods and/or services. Professionals in the advertising design field are not only creative but are also educated in marketing. They know how to use visual communication as a means to effectively endorse and promote goods and/or services.
There are a number of skills a student interested in advertising design must possess. Artistic skills are first and foremost; a student must be able to draw, design, or create art and have a comprehension of color theory and application...Read More