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 Contrary to what a lot of individuals believe, advertising and marketing are not identical to each other. Advertising is a discipline which involves the communication of a persuasive message to a targeted audience. Advertising is paid, geared towards the public, and is non-personal. Advertising’s goal is to persuade the customer to purchase goods and/or services which they are selling through print, radio, or television mediums. Marketing, on the other hand, is the methodical planning, execution, and management of a number of business activities which are intended to attract buyers as well as sellers so goods and/or services can be transferred or exchanged. This process is mutually advantageous for both parties.


Students interested in pursuing a career in advertising and marketing should encompass a number of skills and qualities essential in this field...Read More

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