What is a Deign Manager?
A design manager is someone uses a series of principles to carry out design projects for a number of different companies and firms. Some principles include an emphasis on supporting the process of creativity, working with design strategies, and building a structured and sound development scheme.
Some types of design management may include:
- Brand design management
- Product design management
- Urban design management (community)
- Service design management
- Engineering design management
- Business design management
- Architectural design management
There are other fields where a design manager may be needed, but the above are the most common fields to enter. Each one has unique functions with distinct needs, so a design manager must be sensitive to and work according to specific needs.
What Does a Design Manager Bring to a Company in Terms of Value?
For a design manager, there is a strong emphasis on management skills rather than adhering a single level of investment for design projects within a company. Basically, managing the companies advertisement ranks higher for a return as opposed to simple investments in branding and advertisements from a third party.
A great design manager can help a business grow by focusing on the business process internally, working with both existing and potential customers, using branding concepts, as well as understanding the financial aspect of the firm. Such understandingshelps the manager soften financial expenditures as well as give more personalized service to customers in the long run.
What Type of Companies Employ a Design Manager?
There are a number of different companies that employ design managers, namely design firms. The managers are used to oversee the design processes and make sure the projects run smoothly.
Some firms that may employ a design manager may include:
- Product design firms
- Print design firms
- Urban design firms
- Engineering design firms
- Brand and marketing design firms
Among many others. Different firms would have different needs, so obtaining experience in the field may be a large asset in mapping out and implementing work strategies.
What Type of Schooling is Needed to Become a Design Manager?
There are numerous ways to enter the field, including certificate programs and advancing to master’s programs. As the level of education increases, so do the opportunities to enter job positions within different firms.
A bachelor’s or master’s degree in business is the most solid foundation, as well as background in design. Some design courses can take less than two years, and can be either online or in-class.
Most post-secondary courses also offer practicum or coop experiences that allow for in-office work, giving future graduates an understanding of the field prior to employment.
Overall, a background in both advanced business or commerce, as well as a solid footing in design will give future design managers a great competitive advantage after graduation.
Speaking to a reputable college about program structures and requirements will give you a better understanding of the credentials you need to become a design manager. As well, speaking to someone in the field would be a great way to understand the everyday workload and the lifestyle they maintain, letting you see if the field is suitable for you!