Business Communication is defined as the sharing of information between people within an enterprise that is performed for the commercial benefit of the organization. In addition, business communication can also refer to how a company shares information to promote its product or services to potential consumers. To successfully work in today’s globally interconnected world, up and coming professionals need many skills. One of the most important is to be able to think critically to analyze information and make educated decisions. Also, professionals should be able to communicate that thinking clearly, in speaking and in all writing.
 A business communication degree will equip students with communication and interpersonal skills essential for success. An accredited business communication school will work towards polishing speaking and writing skills so that future professionals can communicate logically and effectively and with confidence and authority.
A business communication school will help individuals develop a high level of competence in communication, particularly in business and government organizations. The program you choose should focus on some of the tasks common in business communications, such as:
• write letters, memoranda, and reports that are concise, lucid, and effective
• plan and deliver informative and persuasive oral presentations without undue stress or stage fright
• generate information through library research, database searches, systematic observation, interviews, and surveys
• analyze information to yield conclusions that will be understood and recommendations that will be acted upon
• use careful organization, headings, and visual aids to produce reports that are impressive to look at and informative to read
• interact effectively in small groups and committees
• foster an organizational environment which encourages effective communication by all employees
Business Communications Courses
Since a business communications degree covers both oral and written communication, there is usually a wide variety of business communication courses available to students. Some of these courses include:
• Introduction to Professional Communication
• Organizational Problem Solving and Report Writing
• Professional Presentations
• Corporate Communications
• Interpersonal Communication in Management
• Contemporary Intercultural Communication
• Issues in Communication and the Contemporary Workplace
• Communication and Law
• Introduction to Visual Communication
• Communicating in Virtual Environments
• Promotional Communications
• The Business Approach to Writing
• Public Speaking and Presentation
• The Writer’s Handbook
• Copywriting That Sells
• Effective Communication and Negotiation
• Writing Documents That Work
• Writing for the Web
• Logic and Persuasion
Careers in Business Communications
Students who graduate from a business communications school are prepared for a variety of careers, for example:
• Publicist
• Journalist
• Editor
• Event Planner
• Freelance Writer
• Community Affairs
• Copy Editor
• Lobbyist
• Marketing, Sales and Advertising
The variety of courses offered at a business communications school cover everything from courses in commercial, employment and business writing. Excelling in any business environment requires an individual to have above average business communications skills. A good business communications school will educate students to communicate effectively both orally and written, in the business world. |
