What a Career in Sustainable Business Entails

A sustainable business (or green business) refers to a company or organization that implements principles, policies, regulations, and practices that have minimal negative impact on the local or global environment, community, society, or economy. Sustainable businesses participate in environmentally-friendly practices and they must ensure that all their business activities appropriately tackle present environmental issues while still making a profit. Sustainable businesses strive to meet four criteria: integrating principles of sustainability into its practices and decisions, providing environmentally-friendly goods and services to substitute non-green goods and services, being more environmentally-friendly than the competition, and making a commitment to continue its environmentally-friendly practices and decisions.

There are a number of things to keep in mind in order to develop or manage a sustainable business. Entrepreneurs and employees must be aware of current legislative regulations and changes. This entails conducting research on environmental and ecological issues on a continual basis. Entrepreneurs must be aware of green approaches and practices in business. They must also have a short-term and long-term plan and see where the business is going, its goals, and objectives. Entrepreneurs then must come up with a strategy in order to meet these environmentally-friendly goals. They must determine the appropriate resources, tools, and practices to utilize. When all of these are implemented, entrepreneurs must ensure that they still make a profit.

In order to be an entrepreneur of a sustainable business, individuals must complete some form of post-secondary education such as a bachelor’s or master’s degree in environmental science, business, finance, or economics. Students are educated in areas such as business law and ethics, organizational leadership, organizational behavior, green practices, ecology, sustainable agriculture, innovation and sustainability, preservation issues, greening existing organizations, strategic management analysis, economics, and environmental preservation. Students aspiring to be an entrepreneur should complete both an undergraduate and graduate degree in order to acquire an interdisciplinary education in the environmental science, business, economics, or finance industry. Subsequent to completion of a graduate degree, students are able to obtain professional work in this field and gain on-the-job experience, preferably in an already-established sustainable business. Once students have worked in the field for a few years, they will have gained the required skills and experience and are able to pursue their own sustainable business.

Alongside the education and work experience requirements, entrepreneurs must encompass a number of skills and personality traits which are essential in this field. Entrepreneurs must be innovative and creative. They must be able to come up with efficient and effective ways in how to run their business so that they are different and competitive with the other sustainable businesses. Entrepreneurs of sustainable businesses must have exceptional problem-solving skills and be able to determine the appropriate solutions to various issues and concerns. Positive leadership skills are important and entrepreneurs must be able to encourage and motivate others as well as lead by example.

Those who excel in the bachelor’s and master’s degree program in environmental science or business, gain on-the-job experience, and encompass the skills and personality traits mentioned above, will no doubt be successful in this demanding, challenging, and rewarding profession.

The following link is to a site that will give you more information regarding a career as an entrepreneur for a sustainable business.


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Mark Shaftsbury

About Mark Shaftsbury

Mark Shaftsbury has a background in economics and found a passion for writing after a long career abroad. He currently lives in the USA and works for a very well-known American company. He writes articles which involve his knowledge in the business industry as well as articles about education. He is a baseball enthusiast and may be found online blogging about his favorite baseball teams as well as his daughter's journey through life.

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